KEYNOTE SPEAKER 2


Lin Li

Lecturer, Ajou University, Korea, Ph. D Scholar Email: lilin@ajou.ac.kr


TEACHING EXPERIENCE
2019-Present 
Lecturer in Management Information Systems and Business Software, Ajou University, Korea
2018 & 2019
Guest Lecturer, Introduction to Management Information Systems, the Latest Issues
in MIS, Kyung Hee University, Korea


RESEARCH AND TEACHING INTEREST
Online Reviews
Data Analytics and Image Mining 
Sharing Economy
Security and Privacy


RESEARCH PAPERS
Li, L., Lee, K. Y., Lee, M., & Yang, S. B. (2020). Unveiling the cloak of deviance: Linguistic
cues for psychological processes in online fake reviews. International Journal of Hospitality Management. (Online Publication) [SSCI, IF=4.465]

Li, L., Lee, K. Y., & Yang, S. B. (2019). Exploring the effect of heuristic factors on the popularity of user-curated ‘Best places to visit’ recommendations in an online travel
community. Information Processing & Management, 56(4), 1391-1408. [SSCI, IF=3.892]

Li, L., Park, P., & Yang, S. B. (2018). The Role of Public-Private Partnership in Constructing the Smart Transportation City: A Case of the Bike Sharing Platform. Asia Pacific Journal of Tourism Research, 1-12. (Online Publication) [SSCI, IF=1.444]

Li, L., Rhee, C., & Moon, J. (2018). Identifying the Effect of Product Types in the Relationships Between Product Discounts and Consumer Distrust levels in China's Online Social Commerce Market at the Era of Big Data. KSII Transactions on Internet & Information
Systems, 12(5), 2194-2210. [SCIE]
Li, L., Ren, G., Hong, T., & Yang, S. B. (2019). Exploring Simultaneous Presentation in
Online Restaurant Reviews: An Analysis of Textual and Visual Content. Asia Pacific Journal of Information Systems, 29(2), 181-202. [Scopus]

Li, L., Nam, Y., & Yang, S. B. (2019) Exploring the Movements of Chinese Free Independent
Travelers in the U.S.: A Social Network Analysis Approach, Asia Pacific Journal of Information Systems, 29(3), 448-467. [Scopus]



UNDER REVIEW

What Makes You Continuously Use Chatbot Services? Evidence from Chinese Online Travel
Agencies, under review at Electronic Markets. [SSCI]

Could Privacy Concerns for Traceable Information Trigger Information Privacy Protective Responses? Evidence from Electric Scooter Sharing Platforms, under review at Information Technology for Development. [SSCI]
WORKING PAPERS & RESEARCH IN PROGRESS
Examining Influencing Factors on Continuance Intention to Use Shared Electric Scooters: The Mental Accounting Theory Perspective

Do Micro-Mobility Services Take Away Our Privacy? Focusing on the Privacy Paradox in E-
Scooter Sharing Platforms

Does Similarity Matter? Examining the Influence of Textual and Visual Features of Online Reviews on Review Usefulness

The Role of Image Components on Review Usefulness and Enjoyment: An Empirical
Exploration


CONFERENCE PRESENTATIONS
Li, L., Lee, K. Y., L. Y. Chang, & Yang, S. B. (2020). Linking Privacy Concerns for Traceable Information and Information Privacy Protective Responses on Electric Scooter
Sharing Platforms, Hawaii International Conference on System Sciences (HICSS 53), Mauri, Hawaii
Li, L., Lee, K. Y., & Yang, S. B. (2019). Does Social Anxiety Matter in Satisfaction and Use
Continuance Intention of Chatbot Services? Post-ICIS KrAIS Workshop, Munich, Germany

Li, L., Lee, K. Y., & Yang, S. B. (2019). Do Micro-Mobility Services Take Away Our Privacy? Focusing on the Privacy Paradox in E-Scooter Sharing Platforms, Pacific Asia Conference on Information Systems (PACIS 2019), Xi’an, China

Li, L., Ren, G., Hong, T., & Yang, S.B. (2019). The More Similar the Better? Examining the Roles of Textual and Visual Features and their Similarities in Increasing Review Usefulness.
China Summer Workshop on Information Management (CSWIM), Shenzhen, China

Li, L., Lee, K. Y., & Yang, S. B. (2019). Examining Influencing Factors on Continuance Intention to Use Shared Electric Scooters: The Mental Accounting Theory Perspective, The 21st International Conference on Electronic Commerce (ICEC), Busan, Korea

Li, L., Lee, K. Y., & Yang, S. B. (2018). Exploring Privacy Paradox on Bike Sharing
Platforms: A Psychological Approach, Post-ICIS KrAIS Workshop, San Francisco, USA

Yang, S. B., Li, L., & Lee, K. Y. (2018). Exploring Linguistic Characteristics of Fake Reviews in Online Review Communities, Canadian Operational Research Society (CORS 2018),
Halifax, Canada

Li, L. & Yang, S. B. (2018). Does Similarity Matter? Examining the Influence of Textual and
Visual Features of Online Reviews on Review Usefulness, Canadian Operational Research Society (CORS 2018), Halifax, Canada

Li, L. & Yang, S. B. (2018). Cracking the Information Privacy Paradox from a Psychological Perspective on Bike Sharing Platforms, The 20th International Conference on Electronic
Commerce (ICEC), Tianjin, China


Li, L. & Yang, S. B. (2018). Examining the Relationship between Privacy Concerns and Privacy Protective Responses on a Bike Sharing Platform, Korea Intelligent Information
System Society (KIIS), Seoul, Korea

Li, L. & Yang, S. B. (2018). How Do They Cooperate? A Case Study of Public-Private Partnership on the Bike Sharing Platform, The Korea Society of Management Information Systems (KSMIS), Seoul, Korea
Li, L. & Yang, S. B. (2018). Privacy Concerns and Privacy Protective Responses on Bike Sharing Platforms in China, The Korea Society of Management Information Systems (KSMIS),
Cheongju, Korea

Li, L. & Yang, S. B. (2017). Identification of Psychological Process Related Linguistic Cues
in Online Fake Reviews, Korea Intelligent Information System Society (KIIS), Seoul, Korea

Li, L. & Yang, S. B. (2017). Exploring the Effect of Heuristic Factors on the Popularity of “Best Places to Visit” Recommendation in a Chinese Outbound Traveler Community, The
19th International Conference on Electronic Commerce (ICEC), Seongnam, Korea


HONORS AND AWARDS
  • Excellent Paper Award, The Korean Academic Society of Business Administration: Doctoral Consortium, 2019
  • Best Student Paper, Post-ICIS KrAIS Workshop, 2018
  • Grand Prize for Paper Using Online Survey, Korea Society of IT Services (KITS), 2018
  • Candidate of Best Paper, International Conference on Electronic Commerce (ICEC), 2018
  • President’s Award for Outstanding Graduate Students, Ajou University, 2016




REVIEW EXPERIENCE
2020
Conference review: Americas Conference on Information Systems (AMCIS)
2020
Journal review: Information Technology for Development (ITD) [SSCI]
2020
Journal review: Electronic Commerce Research (ELEC) [SSCI]
2019 & 2020
Conference review: Pacific Asia Conference on Information Systems (PACIS)
2019
Journal review: Information Process and Management (IPM) [SSCI]
2019
Journal review: Industrial Management & Data Systems [SSCI]


RESEARCH PROJECTS
2018
Kyung Hee University Project
-     Project: An Empirical Study on Factors Affecting Blockchain Start-ups' Fundraising via Initial Coin Offerings



BOOK CHAPTERS
2019
Trends about Big Data Industry. Big Data Research Center. Seoul. Korea
2018
The 4th Industrial Revolution and Trends about ICT Technology. Humanitas Big Data
Research Center. Seoul. Korea





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